We are launching an Intelligent Mobile Multimedia Browsing Platform with Open Content for a Niche Market
We believe that the mobile/smartphone is becoming the first choice for everyone to do anything a computer can with only limitation being the size of its screen and keyboard. It is our vision to become a leading player in this new world, and to provide our customers and partners with cost effective solutions
We are therefore building & developing:
1. An innovative mobile multimedia browsing platform based on a fundamentally redesigned user interface framework and patent pending Artificial Intelligence technologies. This platform will provide unlimited widget coverage (content and applications), and an unprecedented user experience (probably better than that from Flash Lite applications, Widsets, Leiki and other on-device portals and widget platforms).
2. Open content (user/partner generated widgets, i.e. content or applications) for both online and offline use, to satisfy customers’ daily entertainment, lifestyle and social networking needs
3. Over 80% reduction for phone network data cost and zero latency comparing with that using phone’s built-in browser.
4. Individual user targeted mobile advertising backed by AI engine
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Have you seen iPhone’s UI in action? Its user interface is brilliant. We love it! We aspire to their design principles and objectives!
Our motto is “Content is King and User Experience is Queen”. The best user experience must start from a perfect UI, which in our opinion must include the following:
1. The design process must involve people who have an artist background, “perfectionist” attitude and creative mind, and moreover, people who understand consumer psychology.
2. It must be easy, smooth, intuitive, convenient, and fun to use.
3. It must have a consistent look and feel overall in terms of graphics, colour and style, and appeal to the widest audience.
4. It must make full use of handset’s interaction functionality, such as keys, stylus or touch screen.
5. It must have proper mechanisms in place to tackle the handset’s small screen factor
6. UI animation must indicate where the user access comes from or where it has been, and where it is going to
7. It must have no abrupt occurrence, disappearance or replacement of any items on the screen
8. It must make full use of functional potential of the programming language